White Mischief (Vodka)

White Mischief is an Indian vodka manufactured by Shaw Wallace Distilleries Ltd, now part of United Breweries Group (UB Group).[1] United Spirits Ltd, the spirits division of UB Group, claims a market share of 46%, making it the largest selling vodka in India.[2]

References

  1. ^ "Shaw Wallace brands". 12 December 2006. http://www.yonearth.com/showcase/shawwallace/brands.htm. Retrieved 2009-05-30. 
  2. ^ "White Mischief Vodka, An Indian Vodka". United Spirits Limited. http://www.unitedspirits.in/WhiteMischief.aspx. Retrieved 2009-05-30. 

White Mischief vodka is India's largest selling vodka with about 48% market share in the regular vodka segment. It appeals to the youth and positioned as a young, fun and flirty brand. Presumably so, Zayed Khan was roped in as its brand ambassodor in 2005.

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